Transpromo or Transpromotional

Transpromo is a mixture of transactional print, personalisation, design, colour and variable marketing data, which delivers a mix of functional information and added value to printed matter.

Example: A credit card bill with marketing messages relative to your spend history, eg spend loads of money in the month on dog food and you may find an ad on your statement for pet insurance.

Ambient Media

Sometimes known as 'fringe media'. Relates to advertising and communications surrounding our everyday life. Including the likes of beer mats, flyers, theatre and travel tickets, petrol pumps, pay slips, sports grounds, projections onto the side of buildings, napkins, coffee cups and serviettes etc.

AIDA

Attention, Interest, Desire, Action.
An acronym used to describe a process model that advertising or promotion is intended to initiate in the minds of the target market.

One to One Marketing

A more personalised approach to marketing, usually employing the use of customer data and offering something to someone that they are more likely to purchase.

Example: If a customer has just taken out a mortgage there is a strong possibility that they will take out buildings or contents insurance.

Other examples involve propensity modelling and more accurate targeting based on customer data and profiles.

Bombed

When a campaign does not go according to plan i.e. low or no response.
Time to look for another job perhaps!

B2C

Business to Consumer Marketing.

Example - A computer company selling its products to home users.

B2B

Business to Business Marketing. Otherwise known as trade marketing.

Example - a computer company marketing its products to other companies