Transpromo or Transpromotional

Transpromo is a mixture of transactional print, personalisation, design, colour and variable marketing data, which delivers a mix of functional information and added value to printed matter.

Example: A credit card bill with marketing messages relative to your spend history, eg spend loads of money in the month on dog food and you may find an ad on your statement for pet insurance.

Ambient Media

Sometimes known as 'fringe media'. Relates to advertising and communications surrounding our everyday life. Including the likes of beer mats, flyers, theatre and travel tickets, petrol pumps, pay slips, sports grounds, projections onto the side of buildings, napkins, coffee cups and serviettes etc.

AIDA

Attention, Interest, Desire, Action.
An acronym used to describe a process model that advertising or promotion is intended to initiate in the minds of the target market.

One to One Marketing

A more personalised approach to marketing, usually employing the use of customer data and offering something to someone that they are more likely to purchase.

Example: If a customer has just taken out a mortgage there is a strong possibility that they will take out buildings or contents insurance.

Other examples involve propensity modelling and more accurate targeting based on customer data and profiles.

Bombed

When a campaign does not go according to plan i.e. low or no response.
Time to look for another job perhaps!

B2C

Business to Consumer Marketing.

Example - A computer company selling its products to home users.

B2B

Business to Business Marketing. Otherwise known as trade marketing.

Example - a computer company marketing its products to other companies

ROI

A performance measure used to measure a marketing campaigns return on initial spend. Also used to compare the efficiency of a number of different campaigns through various channels (DM, Online, Radio, TV etc). There are many ways to calculate ROI, such as dividing the initial spend by the number of conversions.

PPI

Printed Postage Impressions (or PPI) from Royal Mail offer a simple, pre-printed alternative to postage stamps or franking machines when sending large volumes of Direct Mail. Easy to buy and simple to print, PPI could save you time and money.

PPI Details

Tailor Made Incentives (TMIs)

Tailor Made Incentives (TMIs) comprise postage credits that enable you to offset some of the commercial risk you accept by using Royal Mail services in an innovative way.

TMI eligibility

DM

Direct Mail - a physical mailer sent in the post (often referred to as snail mail!)

Dialogue Engine

A hosted solution to enable personalised marketing through PURLs and microsites.

Example - Vialuna Dialog Engine

Digital Print

Dynamically printing data fields on mailers. This can be simply using a first name salutation or bringing copy or images into play to personalise your direct marketing approach.

Dynamic Target Marketing

Addressing your target market one on one. Making the right offers to the right people at the right time.

Dialogue Marketing

A means of marketing to engage with the target market to build up a dialogue. The more you know about the target market the better your chances of doing business with them.

PURL

Personalised URL

Example www.LookClosely.co.uk/JohnSmith

YAPPIES, YOOFS and YUPPIES

YAPPIES
Young Affluent Parents - a demographic grouping

YOOFS
Young, free and single – a demographic grouping

Youth Market
Young customers viewed as a marketing opportunity. Typically the term denotes those aged 16 to 24, but various age ranges are in use, from '12 to 24' to 'under 35'

YUPPIE
Young Urban Professional - a demographic grouping