Transpromo is a mixture of transactional print, personalisation, design, colour and variable marketing data, which delivers a mix of functional information and added value to printed matter.
Example: A credit card bill with marketing messages relative to your spend history, eg spend loads of money in the month on dog food and you may find an ad on your statement for pet insurance.
Wednesday, February 25, 2009
Ambient Media
Sometimes known as 'fringe media'. Relates to advertising and communications surrounding our everyday life. Including the likes of beer mats, flyers, theatre and travel tickets, petrol pumps, pay slips, sports grounds, projections onto the side of buildings, napkins, coffee cups and serviettes etc.
AIDA
Attention, Interest, Desire, Action.
An acronym used to describe a process model that advertising or promotion is intended to initiate in the minds of the target market.
An acronym used to describe a process model that advertising or promotion is intended to initiate in the minds of the target market.
Thursday, February 12, 2009
One to One Marketing
A more personalised approach to marketing, usually employing the use of customer data and offering something to someone that they are more likely to purchase.
Example: If a customer has just taken out a mortgage there is a strong possibility that they will take out buildings or contents insurance.
Other examples involve propensity modelling and more accurate targeting based on customer data and profiles.
Example: If a customer has just taken out a mortgage there is a strong possibility that they will take out buildings or contents insurance.
Other examples involve propensity modelling and more accurate targeting based on customer data and profiles.
Bombed
When a campaign does not go according to plan i.e. low or no response.
Time to look for another job perhaps!
Time to look for another job perhaps!
Wednesday, February 11, 2009
B2B
Business to Business Marketing. Otherwise known as trade marketing.
Example - a computer company marketing its products to other companies
Example - a computer company marketing its products to other companies
ROI
A performance measure used to measure a marketing campaigns return on initial spend. Also used to compare the efficiency of a number of different campaigns through various channels (DM, Online, Radio, TV etc). There are many ways to calculate ROI, such as dividing the initial spend by the number of conversions.
PPI
Printed Postage Impressions (or PPI) from Royal Mail offer a simple, pre-printed alternative to postage stamps or franking machines when sending large volumes of Direct Mail. Easy to buy and simple to print, PPI could save you time and money.
PPI Details
PPI Details
Tailor Made Incentives (TMIs)
Tailor Made Incentives (TMIs) comprise postage credits that enable you to offset some of the commercial risk you accept by using Royal Mail services in an innovative way.
TMI eligibility
TMI eligibility
Tuesday, February 10, 2009
Dialogue Engine
A hosted solution to enable personalised marketing through PURLs and microsites.
Example - Vialuna Dialog Engine
Example - Vialuna Dialog Engine
Digital Print
Dynamically printing data fields on mailers. This can be simply using a first name salutation or bringing copy or images into play to personalise your direct marketing approach.
Dynamic Target Marketing
Addressing your target market one on one. Making the right offers to the right people at the right time.
Dialogue Marketing
A means of marketing to engage with the target market to build up a dialogue. The more you know about the target market the better your chances of doing business with them.
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